
Today's competive utility environment brings more demands on the utilities to meet regulatory requirements and also offers more opportunities to proactively capture customer information and conduct targeted marketing campaigns which will impact the profitability of the company. Data, in the form of customer information, contract management, service equipment, load controls, marketing programs, performance measures and budgeting can be maintained in an integrated, functional system. This integrated system will enhance the energy provider's ability to compete in today's marketplace while enabling department personnel to perform their duties effectively and efficiently.